Design is Easy.
I'm Sanghoon (call me Sang!), a UX Designer with nearly a decade of design experience.
As a high schooler, I had a hobby of creating infographics for soccer teams. By iterating these graphics over and over again, I became extremely skilled in various design software. By the time I was 18, I was already working as a freelancer through my self-taught skills.
Nearly a decade later, I'm still excited by design. Like those soccer infographics from all those years ago, I am still finding the best way to organize and display information to the users.
Reach out to me at shwang0209@gmail.com if you're interested in working with me!
As a high schooler, I had a hobby of creating infographics for soccer teams. By iterating these graphics over and over again, I became extremely skilled in various design software. By the time I was 18, I was already working as a freelancer through my self-taught skills.
Nearly a decade later, I'm still excited by design. Like those soccer infographics from all those years ago, I am still finding the best way to organize and display information to the users.
Reach out to me at shwang0209@gmail.com if you're interested in working with me!
Toolbox
Experience
UX Designer
C+A Global
November 2022 - Current
- Designed and optimized internal tools and customer-facing workflows for B2B and B2C products across mobile, desktop, and web for HP, Kodak, and GE.
- Lead designer for the HP Sprocket (550K+ units sold), spearheading a full UX/UI overhaul.
- Improved workflow efficiency by building scalable AI-friendly component libraries and design systems. Facilitated consistency and seamless integration across wireframing, prototyping, and iterating.
- Collaborated with engineers, product managers, and cross-functional teams across time zones to refine designs and implement agile iterations.
- Conducted user research, competitive analysis, and usability testing to drive data-informed design decisions and improve merchant and consumer checkout flows.
Graphic Designer
Rare Love Ventures
June 2021 - June 2023
- Relaunched Anavex.com, shaping its visual design and information architecture, leading to 15% growth in traffic.
- Designed digital content to boost brand awareness and social media engagement by 33%.
Freelance Graphic Designer
November 2018 - June 2021
- Created scalable logos and digital content for clients including Shorelines Co., East Coast Surf Tribe, and The Butler’s House.
- Developed brand visuals to enhance recognition and international audience engagement.
Visual Designer Intern
The American Friends of Jamaica
June - August 2019
- Secured nearly US$1M for the nonprofit by designing the AFJ annual report and merchandise concepts for The Hummingbird Gala.
Education
Certificate in UX Design
CareerFoundry
October 2021 - June 2022
- UX process and methodology, data driven conversion rate optimization.
- Specialization in UI design to complement wireframing and prototyping.
B.A. in Psychology
New York University School of Arts & Sciences
August 2017 - May 2021
- Minors in Computer Science & Math, Digital Design & Art, and Business Studies.
Certificate in Front End Web Development
General Assembly
March 2021
- Web design, information architecture
- HTML, CSS, and JavaScript
Certificate in Data Analytics
General Assembly
June 2019
- Excel, Tableau, and SQL
Certificate in Visual Design
General Assembly
May 2018
- Adobe XD, Adobe Illustrator, and Adobe InDesign
Off the Clock.
If you made it through all of that, you must be really curious about who I am!
My number one passion is soccer, whether I'm watching it or playing it myself. In 2023, I had the honor of representing Team USA in the 104th National Sports Festival in Korea! Pretending to be a professional athlete was definitely the coolest experience of my life so far, so I hope to be there again soon to bring home another medal.
Another longstanding hobby of mine is video games. I'm a little late to the party, but I recently beat Elden Ring and starting the DLC now.
Some other things I've been getting into is travelling (like all young adults who lost some college years to the pandemic), 3D printing, and mobility routines.
My number one passion is soccer, whether I'm watching it or playing it myself. In 2023, I had the honor of representing Team USA in the 104th National Sports Festival in Korea! Pretending to be a professional athlete was definitely the coolest experience of my life so far, so I hope to be there again soon to bring home another medal.
Another longstanding hobby of mine is video games. I'm a little late to the party, but I recently beat Elden Ring and starting the DLC now.
Some other things I've been getting into is travelling (like all young adults who lost some college years to the pandemic), 3D printing, and mobility routines.
